Tuesday May 09, 2023

S02 E11: The Reverse ETL Revolution: Overcoming Challenges in Syncing Live Data to SaaS Tools with Tejas Manohar, Co-founder and Co-CEO at Hightouch

Did your business ever face challenges to sync live data to your sales, marketing, and customer success tools? Then this is where you need Hightouch, a Reverse ETL platform that syncs data from a data warehouse to SaaS tools in minutes. It enables businesses to get accurate customer data quickly without requiring engineering effort or manual work. In this episode, Tejas Manohar shared his journey from developing games at a young age to becoming the  Co-founder and CEO of Hightouch. He provided valuable insights into Hightouch's internal connector framework, which automatically performs tasks like change data capture and batching, as well as providing methods to send rows that may need to be retried in future syncs. He also talked about Hightouch's two new products and the future of reverse ETL.

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